Durable

Durable, an AI-powered website builder, rebranded with a bold new visual identity to reflect its mission of simplifying web creation. The new design system focused on accessibility, speed, and ease of use—mirroring Durable’s ability to generate a professional business website in just three questions.

The rebrand introduced a refined color palette, modern typography, and intuitive graphic elements, ensuring a seamless experience across web, product, and marketing. A scalable design system was implemented to maintain consistency as Durable expands, reinforcing its position as the simplest and smartest way for businesses to get online instantly.